Past President IN Current Times Essay Example | Topics and Well Written Essays - 500 words

Past President IN Current Times - Essay Example This also brings a problem since that the next generation will suffer since there will be little finance. Thus, management should be worried about the economy. John Kennedy was a democrat, and he was able to balance his power effectively both as a President and a conveyor of public interest. While exercising the power he had as a president, he always thought about the general welfare of the people. Bureaucracies suffer from political influence (Hald-Mortensen ), which becomes a problem especially if there is incompetent leadership. There should be a distinction between administration and the political sector for there to be an assurance of effective bureaucracy run by democracy. President Kennedy was courageous and made hard and competent decisions. He went for a strike on behalf of his country against the titans who had hiked steel prices, until it amounted to a rational price. There is a problem in making decision as to abolish parole in America. The parole authorities should stand firm and be courageous in the decision they will make in future. For a country to prosper, leaders should rule using democracy, be courageous in each decision they make and also be concerned about the universal welfare of the

Advertising and marketing communications Essay Example | Topics and Well Written Essays - 2500 words

Advertising and marketing communications - Essay Example Marketing communications is traditionally thought of as organizations' efforts to promote the services or products they offer to external clients and customers. The goals of internal marketing are similar to those of external marketing, to increase visibility and awareness of the services or product available, and increase sales or orders. By increasing knowledge and awareness of the services that a department offers, the department can help to ensure that opportunities are not missed out on due to a lack of awareness in other parts of the business. In this paper, we would be discussing on the theories of Advertising and Marketing Communications and creating an advertisement for M.Sc Crop Biotechnology and Entrepreneurship.Marketers have a variety of promotional tools at their disposal. To make effective use of them, a company' personal selling, advertising, and other promotional activities should form a coordinated promotional program within its total marketing plan. However, these activities are fragmented in many firms, with potentially damaging consequences. For example, advertising directors and sales-force managers may come into conflict over resources, or the sales force may not be adequately informed about the details of a particular sales promotion effort. This wouldn't happen if the elements comprising promotion were part of an integrated marketing communication (IMC) effort, a strategic business process used to plan, develop, execute, and evaluate coordinated communication with an organization's public. IMC begins with a strategic planning effort designed to coordinate promotion with product planning, pricing, and distribution, the other marketing-mix elements. Promotion is influenced, for instance, by how distinctive a product is and whether its planned price is above or below the competition. A manufacturer or middleman must also consider its promotional links with other firms in the distribution channel. On the other hand, Communication is not a one way flow of information. Talking at or to someone does not imply successful communication. This only occurs when the receiver actually receives the message that the sender intended to send. Message rejection, misinterpretation and misunderstanding are the opposite of effective communication. To address the various communication models, no simple diagram can reflect all the nuances and complexities of the communication process. There are many models of communication including single step model, two-step model, mass communication, multi-step model, Web communication and adoption model. In this paper, we would be creating an advertisement for M.Sc crop biotechnology and entrepreneurship using one of the communication models. We would be using the "Mass Communication Model" to advertise M.Sc crop biotechnology and entrepreneurship. A single-step communications model There are three fundamental elements in communication, the sender (or source), the message and the receiver. This basic model assumes that the sender is active, the receiver is inactive or passive and the message is comprehended properly. In reality this is rarely the case. An understanding of the target receiver or audience helps to identify what is important to the audience and how symbols, signs and language are interpreted. The message is 'dressed up' or coded in an appropriate way, sent through a media channel and, if it gets through all the other noise, finally decoded by the receiver. Guinness advertisements basically ask their target audience to drink Guinness, but